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The Michigan Economic Development Corporation (MEDC) recently announced that businesses located in Michigan Main Street districts or certified Redevelopment Ready Communities® across the state can receive up to $25,000 in reimbursable grant dollars through another round of the Match on Main program. In Middle Michigan, Clare, Gladwin, Harrison, Lake Isabella, Mt. Pleasant, and Evart are considered eligible communities. 

If you are a business located in downtown Harrison, downtown Gladwin, in the City of Clare's DDA District, in the Lake Isabella Coldwater Road Corridor, the Mt. Pleasant's Central Business District, or the Evart Main Street District, we encourage you to apply for the Match on Main program by submitting your business worksheet through the link below. 

Interested Businesses in Clare, Gladwin, Harrison, Mt. Pleasant, Evart or Lake Isabella Must Submit Their Business Worksheet to Middle Michigan Development Corporation.

Complete Business worksheet

Eligible Businesses: 

• Those that sell products and/or services face to face AND have a physical location in a downtown, historic neighborhood commercial corridor, or area planned and zoned for concentrated commercial development that contributes to a dense mixed-use area with multi-story elements.
• Those that have, or intend to have, control over the site for which they are applying prior to Match on Main application. Please note: changes in the proposed business location after grant selection may result in grant being forfeited.
• Those operating as a for profit or non-profit. 
• Those headquartered in Michigan. 
• Businesses/non-profits that have not received or been approved for an MEDC Match on Main grant before. Please note: this does not include the MEDC Match on Main COVID19 Response Program Grant. 

Ineligible Businesses:

Businesses that are considered franchises (including independent contractor agreements), businesses located in strip malls (unless located in an area zoned and approved for future concentrated mixed-use development), “big box” retailers, businesses whose primary sales come from marijuana, CBD, or tobacco, and/or any other businesses deemed ineligible by the MEDC.

Eligible Fund Uses:

Funds may be used for the following purposes:

  •  Expenses for technical assistance items for design and layout of interior or exterior space, such as conceptual renderings of the interior or exterior floor plan, merchandise layout, other interior or exterior design concepts, and construction drawings, plans or specifications for interior or exterior space activation.
  • Expenses for interior building renovation items, including rehabilitation of floors, walls, ceiling, rooms, electrical improvements, lighting and lighting fixtures, furniture and display renovations, installation of permanent kitchen or other equipment, and/or fire suppression or other code compliance items.
  • Expenses for permanent or semi-permanent activation of an outdoor space, including a dining area, beer garden, or other place-based outdoor activation deemed acceptable by the MEDC. Exterior signage, doors and windows may be permitted as an eligible expense if part of a larger outdoor space activation project.
  • Expenses for general marketing, technology to assist in connecting with customers (example: website upgrades or e-Commerce integration), operational changes (example: shifting from dine in to carry out), the purchase of a point-of-sale system, or inventory expenses for retail goods.

Ineligible Fund Uses:

Expenses that are not eligible include: exterior improvements that could be considered as general maintenance, repairs, landscaping, or other non-place-based outdoor activation, employee wages, salaries or benefits, rent, mortgage, land contract or building or land lease payments, utilities, leases for equipment, vehicle leases, vehicle payments, taxes, interest or insurance, professional fees, federal, state, or local application, licensing, permit or similar fees, bank or other lender financing, interest, inspection fees or costs, credit card processing fees, property acquisition, projects on residential property, or any other capital expenditure (including soft costs) deemed ineligible at sole discretion of the MEDC.

Only eligible expenses incurred after the date the application is due to the MEDC (April 17th, 2024) may be considered for reimbursement under the Match on Main program. Any incurred expense prior to award announcement and executed grant agreement is entirely at the sole risk of the Business.

Applications will be scored based on a variety of criteria including: 

Clarity and completeness of project scope documentation, including cost estimates and budget, expected level of private investment made by the business, additional resources leveraged to support the business and/or proposed project, overall impact of funding on the business, number of jobs created or retained as a result of the project, availability of private sources of funding to implement project prior to Match on Main grant reimbursement and overall impact on community. 

Proposed Timeline of Approval Process: 

February 29th - March 21st- market the opportunity to eligible businesses
Friday, March 22nd– BUSINESS DEADLINE for Business Worksheet Submission to MMDC
Monday, March 25th - Wednesday, April 3rd - Committee’s score and review applications; top scoring businesses are selected
Thursday, April 4th - Friday, April 12th - Finalize applications to the MEDC
Monday, April 15th and Tuesday, April 16th – Final review of applications
Wednesday, April 17th – Applications are submitted to the MEDC by MMDC
Summer 2024 - MEDC announces awardees 
Summer 2024 - Background check forms processed 
Grant agreements executed Summer 2024

For full details on the MEDC Match on Main program, please visit the MEDC website.